Rolling in electric

Rolling in electric – We drive the battery powered Rolls-Royce 102EX a.k.a. Phantom Experimental Electric!

Oil is a finite resource, something we cannot enjoy forever, certainly not at the rate the world is burning today. Downsizing is the “in thing” of the auto industry today, which is producing smaller, more frugal combustion engines alongside hybrid powertrains. What then is the future of a brand like Rolls-Royce, renowned for mega luxury cars with equally big V12s?

Back in February 2010, Rolls-Royce announced the birth of its 102EX, also known as the Phantom Experimental Electric. As its name suggests, the Phantom EE is a battery powered version of Goodwood’s flagship Phantom, built not to preview an upcoming production model, but to spark debate, and give us a glimpse of what could be the future.

Throughout 2011, the fully functioning and drivable Phantom EE will tour the world to give owners, VIPs, the media and enthusiasts the chance to experience an electric Rolls, gathering feedback for the company in the process. One fundamental question the Phantom EE poses is: Can an all-electric drivetrain deliver an authentic Rolls-Royce experience that customers expect, and an experience that befits the marque?

“After this program, Rolls-Royce will be in the position to make a more informed decision on its future,” Hal Serudin, Rolls-Royce Asia Pacific’s Corporate Communications Manager told us. Our neighbour Singapore, the nation with the highest concentration of millionaires in the world, was the first city on Rolls-Royce’s 102EX International Tour (China and USA are the next stops), and we were lucky to be among the first in the world to sample the electric Phantom, of which only one unit exists at present.