Chevrolet Super Bowl ad takes a stab at Ford

Chevrolet released its latest Super Bowl ad on Friday.

Featuring a postapocalyptic world with plenty of computer-generated imagery and chaos, out of the rubble pulls the new Silverado looking no worse for wear, other than a fine coat of dust.

As Barry Manilow's “Looks Like We Made It” plays on, the driver and his dog meet with a small collective of other Chevrolet pickup drivers.

Wondering where their lost companion Dave is, a survivor explains that “Dave didn't drive the longest-lasting, most dependable truck on the road. Dave drove a Ford.”

The legal department made sure to include the small text at the bottom of the screen: “Dependability based on longevity: 1981-July 2011 full-size pickup registrations.”